First of all, long-form content tends to be more comprehensive, which means you’ve likely covered many sub-topics that could help position you as an authority on the topic. The truth is you’re not going to rank higher by filling your article with fluff. It doesn’t make sense to force an article to be 2,500 words just because your competitors have posts of a similar length. It’s safe to assume your readers want quick and organized answers to their questions. Previously, meta descriptions were limited to around 156 characters. Google updated this in December 2017 to 320 characters, but then reverted the change to between 150 to 170 characters.
Image optimization is a best practice for SEO because it makes your website faster, more accessible, and easier to understand. Many website platforms (like WordPress and Wix) generate an XML sitemap automatically. If you don’t use a platform that does this, you can use a sitemap generator tool. Discover how to create impactful SEO client reports that drive business results. Because your navigation is at the top of the page, Google sees those links first.
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Ensure your website offers a good user experience for all screen sizes and fast loading times. Also, try to keep images on the smaller side as far as file size goes. Jpg tends to be the smallest, which will help with loading times. It is important to use a variety of keyword themes in each header, when relevant to the section.
These search engines are the primary way people find products, services, and information online. Screaming Frog’s beauty is simulating how search engine bots crawl your site. It can show issues with broken links, duplicate content, metadata, redirects, and internal linking. Second, add descriptive alt text (HTML image descriptions) to images that carry important meaning. To help search engines and users of screen readers understand what the image depicts.
For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will be seen in the first place, especially in search engine result pages (SERPs). If your content is scattered and unorganized, search engine bots will have more difficulty indexing your site, identifying your area of authority, and ranking your site pages. Lower the search engine rankings of websites that breach Google’s Webmaster guidelines. This is mostly done by using various kinds of black-hat SEO techniques. While Google and other search engines focus on your website’s written content, they also crawl your images SEO Anomaly and media. By optimizing the images on your website, you can enhance your on-page SEO while adding accessibility benefits for visitors.
- However, don’t just add your main keyword as an ALT text across all your images.
- Hyper-local targeting refers to the practice of optimizing your online presence for a specific geographic area, targeting specific neighborhoods or communities.
- The problem with that approach was it was easy to manipulate, leading to a wave of spam that so called SEO professionals generated in an attempt to rank higher in the search results.
- The English market is very saturated when it comes to content marketing.
- These are all of the activities you do outside of your site to boost SEO.
Recommended experience
Familiarize yourself with Google’s spam policies before you start link building. Because manipulative SEO practices (such as buying backlinks) can do more harm than good for your site. Our latest and greatest step-by-step guides on all SEO, link building, and content marketing topics. Keyword cannibalization can also lead to unstable rankings, causing your page’s position to fluctuate, as it may be unclear to search engines which is the most relevant page to be used. This means one page may rank well for a few days, then the other page may take its place, but in a lower position.
Latest SEO Trends (TOC):
As a result, they either don’t reach the right audience or start attracting leads with no intention of buying your products or services. This will increase the number of people seeing your content, which also increases your traffic. There are several search engines out there like Bing or Yahoo, but a large majority of the public uses Google to find products, services, or to learn more about businesses. There are a lot of factors that go into ranking – relevancy being a critical aspect. For example, if you type Simplilearn, the web pages for Simplilearn shows up organically because they are relevant to that keyword. However, you also need to make sure that the page load time is fast for the end-user.
Hypothetically, this means that your staging site could start appearing in place of your actual web pages, which would be awkward. A wise SEO tip is to periodically check your most visited pages using the URL Inspection tool to identify indexing errors and ensure that your pages can be displayed correctly in search results. Google often advises users not to rely on the Request Indexing feature.
You can analyze multiple domains or keywords at once, making it a better fit if you’re managing multiple projects. This helps you identify potential sites to reach out to for guest posts, collaborations, or partnerships. Once you’ve identified link-building opportunities, BuzzStream helps you do the outreach. In contrast, Qwoted helps you gain media attention with PR campaigns. My favorite thing in Clearscope’s keyword research tool is the “Trending” tag. This means the latest monthly search volume for a keyword is up by more than 50% versus two months ago.