For every image you add to your content, include an “Image ALT tag”. Featured images, such as those residing at the top of your article or labeled “Featured Image” in WordPress, should use your keyword phrase to build on your keyword emphasis. You guessed it – keyword discovery is hands-down one of the top SEO ranking factors.
Make sure your sentences are short and concise, and that you use BHS Links uncomplicated words. Visitor engagement is another critical search engine ranking factor. According to Backlinko, Google pays close attention to engagement on your page.
Bonus Tip: Ensure Unique Content for Location Pages
This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content. User experience (UX) also plays a pivotal role in how Google ranks websites. Introduced in 2015, it uses machine learning to better understand the connection between words’ physical and conceptual realities. Basically, it helps Google interpret ambiguous or unusual search queries by connecting them with similar past searches and refining the results accordingly, aka machine learning. This helps improve the accuracy and quality of search results over time, especially for long-tail keywords and conversational searches. Taking proactive steps to improve your website’s Google ranking is essential for staying ahead of the competition.
- While high quality external links that point to your site carry the most weight, internal links within your site are important, too.
- Keyword rankings are important because they affect your website’s organic (unpaid) visibility and traffic.
- Another essential tool for improving your search ranking is Google Search Console.
- Google refers to this abusive technique used by link farms as web spam.
- If it was already crawled and not altered, a recrawl is simply wasting time.
To create relevant content, consider what information a searcher might be looking for and make sure your page provides that information. Research the topic and find other terms and topics to supplement your content. That way, you can answer more questions in one place and keep viewers from bouncing to another page to find more information. Google aims to return the content you need in the first page of results, meaning the SERP should show the most high-quality, relevant sites. Including the keyword you’re hoping to rank for in your page title and meta description, for example, lets Google crawlers know the page is dedicated to this keyword. And now, if someone visits your page and returns to the SERP to open another result — also called bouncing — the algorithm assumes searchers didn’t find what they were looking for.
e. Use analytics to refine your strategy
Even service area businesses with hidden addresses have a map marker on Google Maps’ internal mapping system. Aside from the apparent SEO benefit, building links to your website ensures you own the digital property. The key to creating successful city pages is writing unique and locally-driven content. One of the most challenging things to do is rank on Google Maps outside your primary service area.
Track position changes with the Organic Research tool
Webflow’s no-code web development platform takes care of technical SEO so you can focus on creating helpful and relevant content for your audience while following our SEO best practices. Domain authority refers to how well-received your website is overall, and page authority concerns individual web pages. The more people sharing your website and content, finding it relevant to its subject matter and industry, the higher your domain and page authority.