Although some analysis is usually carried out on content, it typically doesn’t entail as thorough a review as a content audit does. Google PageSpeed Insights is a tool that assesses your page’s Core Web Vitals, which measure user experience and are SEO ranking factors. ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long. I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them. Keyword Hero pairs your visitors’ sessions with the keywords they used to land on your page, all within your Google Analytics account. In other words, this tool lets you understand the search intent of your organic traffic.
These will give you a good overview of where you’re lagging behind or excelling. Once you have your site’s data, you can add competitors to compare side by side. Head to the “Compare domains” tab and select up to four competitor domains. If you’re not sure who your main competitors are, pick the domains the tool suggests.
SEO for Page Builders
If you’re an agency or consultant, you can incorporate it into your own audit process, or if you’re a website owner, you can quickly check the important SEO elements of your own site. This table provides a framework for tracking your progress and showcasing the value of your SEO audit efforts. Remember to tailor these KPIs to align with your specific business goals and industry benchmarks for the most accurate and relevant assessment. Establishing robust reporting systems is essential for ongoing success. These systems should not only document past performance but also inform BHS Links future optimization efforts.
Broken links are URLs that point to a website that no longer exist or return an error. Fixing broken links is important because they negatively impact user experience, leading to frustration and higher bounce rates. They harm SEO, as search engines view broken links as a sign of neglect or poor site quality. Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results.
Backlink Audits
Morningscore also only integrates with Google, so you’ll miss out on data from users who prefer other search engines like Bing, Yahoo, or DuckDuckGo. Page speed has long been a ranking factor, and in 2025 it’s even more critical due to Google’s Page Experience and Core Web Vitals updates. Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse to assess your website’s loading speed and user experience metrics.
Step 1: Crawl Your Website to Identify Technical Issues
Local SEO involves the set of practices to help your business rank in local search. On top of that, the majority of websites (around 80%) haven’t implemented schema markup for structured data , missing out on richer search results. Replace generic names with descriptive ones to assist search engines in comprehending the content of the images. A thoughtful naming convention contributes to improved image search visibility. Ensure each image has descriptive and relevant alt text, providing context for search engines and improving accessibility for users with visual impairments. Alt text contributes to better understanding and indexing of images by search engines.
That means maximizing your visibility in the search results of Google and other search engines is essential. A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error. With meta tags especially—though this is also important for general SEO copywriting—you want to avoid squeezing in keywords for the sake of squeezing in keywords, also known as keyword stuffing. “10 Great Instagram Captions, Good Instagram Captions, and Funny Instagram Captions That Will Make You ROFL” is not a good title.
- HubSpot’s Marketing Hub includes an SEO marketing software tool that’s perfect for helping you build authority across your website.
- If you’re auditing only a single page, nearly everything on this checklist can be audited manually by hand, using various tools and an hour or two of your time.
- Try not to include numbers, underscores, or random letters as it can make your domain hard for Google (and users) to understand and remember.
- These tools, coupled with competitor analysis resources, equip you to conduct a thorough SEO audit.
- At SEO.co, we specialize in supplying businesses with high-quality content marketing and white-label link-building for agencies.
- With Frase, you can easily check how top-ranking pages are structured.
Prioritizing these tasks based on potential impact and the resources needed to address them is crucial. Concentrate on issues most likely to improve your search rankings and enhance the user experience. Consider the example of a broken link preventing a crucial page from being indexed. Once fixed, the page can begin ranking in search results and attracting organic visitors.
